The archetype is a prototype. Each brand on the web as well as physical companies have their own style, unique mission and specificity of activity.
When building communication in social media, it is worth knowing the basics about values and signals that you can consciously or unconsciously send to your recipients.
When creating your own brand, it is worth first of all to be aware of your guiding archetype, and, if necessary, to designate accompanying archetypes.
There are 12 archetypes - which ones?
Each brand archetype has different characteristics and mission. Check how they differ and choose the one that is closest to you and your business.
1. Innocent
desire: be happy, feel safe
talent: unbridled sense of wonder, purity, freedom from preconceptions, trust, unconditional love
colors: blue, white, yellow
example: Mother Teresa, Dove
2. Sage
desire: use intelligence and analysis to understand the world
talent: wisdom, intelligence, truth seeking, clarity of thought, rational decision making, prudence, talent as a diligent researcher
colors: blue, green, black, dark gray
example: Albert Einstein, Harvard, Wikipedia
3. Explorer
desire: experience a better, more authentic and full life
talent: independence, bravery, freedom, self-sufficiency, nonconformity
colors: red, yellow, green
example: Amazon, Starbucks, National Geographic
4. Outlaw
desire: destroy what does not function properly (for the world or for yourself)
talent: leadership, risk taking, progressive and provocative thought, bravery, personal power
colors: orange, red, yellow
example: Apple, Virgin, Doda
5. Magician
desire: make dreams come true
talent: ability to dream enormous dreams, mysterious powers of perception, awe-inspiring intuition
colors: red, black, dark gray, white
example: Walt Disney, Red Bull, Nintendo, TED, Tesla
6. Hero
desire: mastery in a way that makes the world a better place
talent: self-sacrifice, courage, redemption, transformation, faith, strength, stamina
colors: orange, yellow, black, dark gray
example: Nike, Google, YouTube
7. Lover
desire: being in a relationship with someone/what he loves
talent: faithfulness, passionate sensuality, sexuality and spirituality, expansiveness, vitality
colors: gold, red, pink
example: Chanel, Victoria's Secret, Kinder Bueno, Chanel
8. Jester
desire: have a good time
talent: wicked humor, originality, irreverence, present moment awareness, facile social skills
colors: orange, red, yellow
example: Pepsi, KFC, Skittles
9. Everyperson
desire: belong, fit in
talent: stewardship, altruism, respect, fairness, accountability
colors: blue, red, brown
example: IKEA, Levi's
10. Caregiver
desire: help others
talent: altruism, compassion, patience, empathy
colors: blue, turquoise, white
example: Pampers, Volvo, Marriott
11. Ruler
desire: create a thriving family, business or community
talent: power, confidence, dominion, high status, leadership
colors: gold, silver, light gray, black, dark gray
example: Steve Jobs, Rolex, Mercedes-Benz, Louis Vuitton
12. Creator
desire: put the vision into practice
talent: creativity, imagination, nonlinear thought, nonconformity, developed aesthetic
colors: orange, red, black, dark gray
example: LEGO, Adobe
Knowing your guiding archetype will help you build your plan of action and stick to it consistently. The archetype is your determinant that reminds you of your purpose and mission.
I am here for you, I am happy to help and with my extensive knowledge. Check the areas where I can help you or contact me.
About me:
I am a freelancer and qualified trainer. I help bloggers, vloggers, creators, influencers, entrepreneurs and private individuals in acquiring the necessary knowledge and skills to build a personal brand in Social Media, including Instagram, Facebook, TikTok, YouTube, Snapchat, Pinterest, Twitter and OnlyFans.
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