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Writer's pictureMarcin Siwicki

Get to know your archetype of a personal brand

Updated: Apr 10, 2021

The archetype is a prototype. Each brand on the web as well as physical companies have their own style, unique mission and specificity of activity.


When building communication in social media, it is worth knowing the basics about values and signals that you can consciously or unconsciously send to your recipients.


When creating your own brand, it is worth first of all to be aware of your guiding archetype, and, if necessary, to designate accompanying archetypes.



There are 12 archetypes - which ones?


Each brand archetype has different characteristics and mission. Check how they differ and choose the one that is closest to you and your business.

archetypes social media personal branding marketing Marcin Siwicki innocent sage explorer outlaw magician hero lover jester everyperson caregiver ruler creator

1. Innocent

desire: be happy, feel safe

talent: unbridled sense of wonder, purity, freedom from preconceptions, trust, unconditional love

colors: blue, white, yellow

example: Mother Teresa, Dove


2. Sage

desire: use intelligence and analysis to understand the world

talent: wisdom, intelligence, truth seeking, clarity of thought, rational decision making, prudence, talent as a diligent researcher

colors: blue, green, black, dark gray

example: Albert Einstein, Harvard, Wikipedia


3. Explorer

desire: experience a better, more authentic and full life

talent: independence, bravery, freedom, self-sufficiency, nonconformity

colors: red, yellow, green

example: Amazon, Starbucks, National Geographic


4. Outlaw

desire: destroy what does not function properly (for the world or for yourself)

talent: leadership, risk taking, progressive and provocative thought, bravery, personal power

colors: orange, red, yellow

example: Apple, Virgin, Doda


5. Magician

desire: make dreams come true

talent: ability to dream enormous dreams, mysterious powers of perception, awe-inspiring intuition

colors: red, black, dark gray, white

example: Walt Disney, Red Bull, Nintendo, TED, Tesla


6. Hero

desire: mastery in a way that makes the world a better place

talent: self-sacrifice, courage, redemption, transformation, faith, strength, stamina

colors: orange, yellow, black, dark gray

example: Nike, Google, YouTube


7. Lover

desire: being in a relationship with someone/what he loves

talent: faithfulness, passionate sensuality, sexuality and spirituality, expansiveness, vitality

colors: gold, red, pink

example: Chanel, Victoria's Secret, Kinder Bueno, Chanel


8. Jester

desire: have a good time

talent: wicked humor, originality, irreverence, present moment awareness, facile social skills

colors: orange, red, yellow

example: Pepsi, KFC, Skittles


9. Everyperson

desire: belong, fit in

talent: stewardship, altruism, respect, fairness, accountability

colors: blue, red, brown

example: IKEA, Levi's


10. Caregiver

desire: help others

talent: altruism, compassion, patience, empathy

colors: blue, turquoise, white

example: Pampers, Volvo, Marriott


11. Ruler

desire: create a thriving family, business or community

talent: power, confidence, dominion, high status, leadership

colors: gold, silver, light gray, black, dark gray

example: Steve Jobs, Rolex, Mercedes-Benz, Louis Vuitton


12. Creator

desire: put the vision into practice

talent: creativity, imagination, nonlinear thought, nonconformity, developed aesthetic

colors: orange, red, black, dark gray

example: LEGO, Adobe



Knowing your guiding archetype will help you build your plan of action and stick to it consistently. The archetype is your determinant that reminds you of your purpose and mission.


 

I am here for you, I am happy to help and with my extensive knowledge. Check the areas where I can help you or contact me.


About me:

I am a freelancer and qualified trainer. I help bloggers, vloggers, creators, influencers, entrepreneurs and private individuals in acquiring the necessary knowledge and skills to build a personal brand in Social Media, including Instagram, Facebook, TikTok, YouTube, Snapchat, Pinterest, Twitter and OnlyFans.

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