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Writer's pictureMarcin Siwicki

How to write a good description in Social Media?

The strategy of operating in social media is very complex. One of the important elements is the skilful creation of content, description and text.


Algorithms on popular social networks are more and more advanced. A well-written description can help you a lot in increasing your reach.



What is your main goal of creating a description in Social Media?


Make recipients stay with your post as long as possible, leaving behind activities that will increase your ranges.



Should the description be long?


Description, first of all, the description should be valuable, not forced, but the length of the post can have a positive effect on the algorithm.


Why? The mechanisms in social media count how much time recipients spend on your content. In this way, they check whether your work is interesting and engaging or not...


In simple terms - the longer the audience browses your content, the greater the reach you get.



What important elements should a good description on social media contain?


  1. Title - should arouse interest and encourage further reading of the description. Often, on social networks, you do not see the full description, only the first lines. Use them to attract attention.

  2. Content/value - it is good to divide it into paragraphs and bullet the most important elements to make it easier to read. By giving others value, you increase the likelihood that someone will stay with you longer.

  3. CTA - call-to-action is the basis of the strategy, it aims to encourage recipients to certain actions, e.g. to comment or share your post.

  4. Emoticons - a moderate amount of well-chosen emoticons draws attention. A picture means more than a thousand words. Emphasize what you write about with appropriate emoticons to spice up your text.

  5. Hashtags (optional) - thanks to # you increase your chance of reaching completely new recipients on portals with hashtags. Use them wisely.


 

I am here for you, I am happy to help and with my extensive knowledge. Check the areas where I can help you or contact me.


About me:

I am a freelancer and qualified trainer. I help bloggers, vloggers, creators, influencers, entrepreneurs and private individuals in acquiring the necessary knowledge and skills to build a personal brand in Social Media, including Instagram, Facebook, TikTok, YouTube, Snapchat, Pinterest, Twitter and OnlyFans.

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